So went the no longer. Apple has presented accounts of the year 1. quarter, and for the first time in 13 years, there has been a decrease in revenue.
Apple has a tradition of presenting one good kvartalregnskab after the other, but now is 13 years shoal with rising income over. In a press release , Apple can thus present a total sales revenue of 1.quarter of 2016 at $ 50.6 billion. or 333.1 billion. Danish kroner.
It sounds like much, and it is also, however, compared to the same period last year, there is talk of a decline for the first time since 2003. A year ago Apple presented a sales income of 381.2 billion. dollars, which is to say that there has been a decrease of 13% in one year. In order to use the Director Tim Cook’s own words, there has been a “pause in growth”.
Quite good looks also not out 2. quarter in which Apple expects that there will also be a fall in revenues of 15%. Apple, however, is determined to reverse the declining revenue, since, according to Tim Cook is new products on the way within completely new areas as a result of the fact that Apple has bought 15 different companies.
Everything in this kvartalregnskab is not on the decline. It is, in fact, been progress in revenue in Apple’s “Services” category, which counts apps, media and payments. Tim Cook will, among other things, take advantage of the wide availability of Apple’s services, for example, Apple Music, to increase profits even more in this area.
Sales of iPhones have fallen around the world
The decline in revenue is a result of the sale of iPhones has fallen, especially in China, which in recent years has given great growth-where sales of iPhone 6s and 6s Plus of course also have peaked.
This does not in any way that it goes bad for Apple. Good enough, there’s also been a decrease in the surplus on 22.8% compared to the same quarter last year (from 89.5 billion kroner to mia 69.1. dollars), but Apple still stands for the entire 40% of all profits generated in the Silicon Valley area, where Apple’s head office is located.
Nor forget that Apple still has his huge Fortune lying at $ 233 billion. or huge 1.53 billion dollars-in other words, 1,553 billion. Crowns.