Fun Interactive Moto X Advertising from a Magazine

Not only online advertising can be interactive, see Moto X advertisement from Wired where the phone changes color.
Moto X presents in the latest edition of the magazine Wired an interactive advertising where you can change the color on a Moto X phone by pressing a button. The page is probably the thickest it magazine, but it also contains buttons, LED lights and a thin battery.
In a time where there are constantly new fun and quirky advertisements up on YouTube from all producers, it is interesting to see that there are also envisaged in the new courts on the physical media.
There are no used new and cutting edge technology, birthday cards with similar features have been around for a long time, nevertheless is advertising quite fine. It has to be said that the advertisement only to find in Wired from New York City and Chicago.