Despite poor sales figures and media doubt about Microsoft’s strategy Microsoft is determined to continue with Windows 10 Mobile for its smartphones.
There is not much that has gone in the right direction for Microsoft since the launch of Windows Mobile 10 and the two flagships Lumia 950 and Lumia 950 XL.The large customer connection never came, and combined with sales figures that dive, has more media doubt Microsoft’s strategy in the smartphone market.
It has received Microsoft’s head of Windows and devices, Terry Myerson, to write an internal mail to other Microsoft executives in order to emphasize and clarify how the situation relates. The message has been spread by the website Windows Central, which confirmed the authenticity of it from multiple sources. The sounds:
|“I can understand, to hear concerns from some partners of Microsoft’s involvement in the mobile telephony sector.
Let me make it very clear: We are committed to deliver Windows 10 on mobile devices with small screens, running with ARM processors.
We are currently underway with our next generation products, and I would like to reconfirm our commitment to Windows 10 Mobile. We believe in this product’s value for business customers, and it is our intention to support Windows 10 Mobile platform for many years. We have a roadmap with support for devices from Microsoft as well as our OEM suppliers, which also will sell an expanded portfolio of devices based on this platform. “
Any speculation that may be that Microsoft is abandoning its own platform and/or its entire efforts on smartphone market manes so now to the ground. There is, however, no doubt a lot of work for Microsoft ahead in order to awaken more of consumers ‘ interest, instead leaning to iOS and Android.
The smartphone, as Microsoft boss mentions, is possibly the so-called Surface Phone that has been discussed for a long time. The first to become a reality, however, is expected in 2017, so about Microsoft leave it up to other manufacturers to release new smartphones with Windows Mobile 10 and keep the platform until then, must the time display.