Streaming Is Gaining Ground

The smart phone has been our favorite music player on the go. The entry thus into the ranks of classicism, such as Discman’en, your Walkman device and Mp3 player.
It might seem disproportionate, to call an mp3-player for a klassikker, with nevertheless has the technological development over so heavily, since Sony for 34 years ago sent the first Walkman on the street, that even the rules of traditional time frames must bend.
Your Walkman device got the final death knell of its creators from Sony in 2010, where it, in spite of a less retrobølge, struggled futilely against iPods and other mp3 and mp4afspillere. At the time it had run its Discman’en role and could only be found as a treasure in boxes in the attic dust unifying.
Smartphone as music player
Right now it’s our smartphones that carries the music for us. A study made by the Epinion consultancy firm for Telenor shows that when you take the train home on Christmas vacation these days, so there is a 50 percent chance that you are reading this article with music in their ears-if you mind you are between 18 and 35 years.
85 percent of all in the entire target group own a smartphone, and half of these States that they use streaming services s as the primary music source.
“Many of the young people who listen to music on the go, do it via a streaming service. I think hangs along with a growing desire to be able to listen to his favorite music where you want and when you want.
Young people, of course, have not given up on radio, but streaming provides a unique flexibility and control, because we have access to virtually all music throughout the world with a single click, “says Mikkel Torsting, there is the residential Director at Telenor, who since 2010 has offered music-streaming service WiMP to its customers.
The older lags still after
The figure for streaming and smartphone use is twice as high among young people as among the 36-55-year-old and 56-75-year-old. Here represents the primary source for music streaming, respectively 21 and 7 percent and 38 percent, respectively 60 and have a smartphone.
“It is perhaps not so surprising that there is a difference in music habits among young and old. While there are many indications that music-streaming is increasingly coming in under the skin of the young, many of the slightly older still good to discover the opportunities offered by using a smartphone as a music player, “continues Mikkel Torsting.
Difference between car, bus and bike
The survey which was conducted this year show that there is a difference on how much music you hear, everything depending on the transport situation you find yourself in.
Topscoren is the car with 68 percent, while public transport, with 47 percent occupy second place.
And should we finally spot one in the segment on the bike, then it is only every third which has music in the ears.