Get ready: your feed news Facebook will change over the coming weeks. The social network announced on Wednesday (29) that, again, will prioritize posts from friends and family so that “you do not miss the posts of those matters.” The pages, Facebook warns that impressions and traffic may fall.
According to the social network, change comes by community demands account, which expressed concern about losing what your friends post, to the detriment of the content of the page. “Our priority is to keep you connected with people, places and things that you want to connect – starting with people who are your friends on Facebook”, which has always been the primary purpose of the social network, they said.
Last year, Facebook had announced a change in the algorithm to favor posts of friends. At the time, the social network argued that it was better for both people with few friends and with many contacts. The first to continue moving the news feed even without much novelty, and the second for the same reason today’s change. Apparently one update was not enough.
The size of the impact on the pages is uncertain because it depends on the audience for each. If a company has many posts shared by your friends, or is successful in number of interactions, Facebook will display content because we understand that people are interested in what the page posted.
In another post about the changes, Facebook explained what are the priorities of the social network when building the news feed, which are entertaining and informing .Furthermore, they emphasized that the algorithm adapts over time. “For example, if you usually enjoy photos of her sister, we will begin to put the publications it on top of your feed so you do not miss what she posted while you were away,” according to Adam Mosseri, product manager for Facebook.
Despite being taking a little attention of pages, social network emphasizes that posts them – as well as friends – can be informative (or that fits the category of entertainment). They recognize that the definition of informative, interesting or fun varies from person perspective. Then entering the machine learning algorithms and new reactions, which should help Facebook understand what the person felt when he saw the post.
The reason for these changes is simple: the more content that people want to see appear in the feed, the longer they stay connected and more time they spend using Facebook. It is not a conspiracy theory or anything, the Mosseri himself said it. Anyway, the executive says that deliver interesting content, based on the result of algorithms, it is also good for the user.
uspsf August 1, 2016
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