Bitly Gets Social Features and Turns Bookmarking Service

Previously, the Bitly was just a shortener links, but over time grew and found a way to get revenue from paid subscriptions. After developing security features and a page with detailed statistics for each shortened link, the company behind the service released new features that promise to make the Bitly more social.
From now on, the focus of Bitly is to make users can easily “save, share and discover links.” This will be done thanks to bitmarks (a pun on the name of bookmarks), which work in a similar way to the old Delicious – anyone out there remember him? In the service page you can shorten a link, enter a custom description and share content on Facebook or Twitter.
All links shortened by the user are stored in the service and can be found easily with a quick tool search. Links are also available in the new user profile page. Another new feature is the tab Your Network, which shows all shortened links for his friends.
Despite the changes to bring useful features, the essence of the service, which is just shorten a URL, became a far less practical process – I confess that I was more than 30 seconds looking at the screen to find out how. You must click Add a bitmark (?), Paste the link and click the Save button (?). The shortened address will appear discreetly at the top of the page. As with the changes to the Facebook interface, many users complained about the changes on the official blog.
Like it or not, the Bitly has impressive numbers: there are 25 billion shortened links with the service, a number that increases 100 million every day. These links generate more than 300 million clicks per day – to get an idea of how big this is, the division search Microsoft estimates that Bitly processes 1% of all clicks of the internet world. Not bad.
 

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