Category: Glossaries

The countries that founded the United Nations in 1945, the UN, drew up guidelines for a powerful world organization that would not only “save future generations from the scourge of war” but also provide a platform for countries’ cooperation on economic and social issues. Many of the great visions proved far more difficult to fulfill than hoped for. For long periods of the UN’s existence, political differences between countries have…

Artificial intelligence (AI) is a branch of computer science that deals with the automation of intelligent behavior and machine learning. Artificial intelligence attempts to simulate human thinking using self-learning computer programs. AI is already widely used in business. Artificial intelligence: definition The term ” artificial intelligence ” is difficult to describe because there is no precise definition of “intelligence”. Basically, artificial intelligence deals with intelligent behavior and machine learning. This…

The impression is a measure of the success control of online content. In the broadest sense, the term refers to the user’s visual contact with an online element. The focus is on the visual display of the content, which occurs, for example, when a person is shown a URL to a website in the search results or sees an advertisement on the screen. Every visual contact counts as a single…

A “ hyperlink ”, abbreviated to “ link ”, or backlink, connects one document with another. “Document” is usually understood to mean a website. Videos, PDFs, or other formats are also referred to as documents. The logical connection is that of the cross-reference in the literature, with the difference that this must be searched for manually. Use According to FOODANDDRINKJOURNAL, the term “link” is often incorrectly used synonymously with backlink…

An “ index ” is generally an ordered directory, also a register, in a reference work (e.g. lexicon, telephone books, etc..). The so-called “ Google Index ” is the entirety of all websites recognized, ie crawled, and stored (= indexed) by Google. The SERPs are filled exclusively with pages from the index – a page that is not in the index will not be in the SERPs either. According to…

Definition: A link text is a clickable piece of text within an HTML document. It refers to a destination address in the Internet or a resource, such as a file without listing it directly. According to ELECTRONICSENCYCLOPEDIA, the link text is also known as anchor text, which comes from the English term “anchor text”. As a clickable part of a hyperlink, it is particularly highlighted within the textual structure. Usually…

According to TOPBBACOLLEGES, those pages of a website that have been included in the database and thus in the index of a search engine are indexed. As a result, indexed websites are a prerequisite for being found online using search engine results lists. In order for web pages to be included in the index of a search engine, they must first be crawled by the search engine. The bots and…

The term link exchange means that two or more websites link to each other. This is a strategic exchange deal in the off-page area of ​​search engine optimization. A website also receives a link from this to its own website for linking to a topic-relevant page. Both sides benefit from this exchange. Link exchange gives the exchange partners a free advertising opportunity and can positively influence the visibility of the…

Literally translated, information retrieval means the recovery of information. According to the definition, information retrieval refers to a process in which, on the basis of an information request, the information that matches the information request is selected from a large unstructured database. According to SPORTINGOLOGY, information retrieval is one of the central tasks of a search engine: Search engines are information and data collectors. The collected data is evaluated, processed,…

Jappy is a German social network that was founded in 2001 and is one of the most popular platforms in Germany. In 2008, Jappy had one million active users. At first, Jappy concentrated exclusively on the German-speaking area, after which there was also an English-language version of the platform for a short time in 2011. Emergence The founders Matthias Vogl and Christian Wimmer first made an online flirting platform called…

According to DEFINITIONEXPLORER, LocalRank is a ranking algorithm patented by Google. It is used for the local reassessment of normal search results by the algorithm evaluating the networking of topic-related pages in the ranking. In connection with the PageRank, an algorithm that analyzes the link structure of a website, the relevance of search result pages is reassessed. The aim is to present the user with the most relevant and helpful…

A keyword, also search term, catchphrase, key word, or key word, generally designates a term entered in the search mask of a search engine. This keyword is then treated by the search engines using their search algorithms and compared with the respective index. The user then receives a search results page (SERP) that lists the results for this keyword. For search engine optimization and online marketing keywords play a fundamental…

The localhost, also known as the “loopback address”, is used to establish an IP connection or a call to a local computer. The loopback address is typically used in the context of networks and provides a means for a user to check the IP stack. The IP address is used to communicate with another computer over the Internet. Entering the IP address 127.0.0.1 establishes a connection to the local host…

As a keyword research or keyword analysis refers to the search for meaningful keywords, to a landing page (website should be optimized) or an entire domain. The aim is to rank in the SERPs for the right keywords and keyword combinations in order to get traffic to the page. Keyword research for Google is the main goal for SEO optimization in Germany. Keywords are useful if the search volume, the…

With the Latent Semantic Indexing (LSI) method, websites are indexed according to their subject area and not according to a specific keyword. Search engines try, for example, to find documents or websites that deal with the topic of house building, even if the word house building itself is not explicitly mentioned there. With the help of LSI, the search engines can distinguish between documents that really deal with house building…

Keyword stuffing generally refers to the excessive use of keywords on a page with the aim of improving the ranking of the page for that keyword. This technique worked until around the beginning of 2000. With this tactic, it was often common to include keywords as “hidden text” on the page: Keywords were implemented in white on a white background. These were not visible to the user, but they were…

By definition, meta search engines are search engines that do not have their own database. They forward their users’ search queries to other search engines and use them to create their own result lists. Meta searchers, as these search engines are also called, therefore do not have their own search engine index. Instead, they fall back on the results of large search engines as well as small specialized search engines.…

The best keyword tools: research & analysis Meaningful keyword research should be part of every online marketing strategy. To do this, you should do thorough research, empathize with the potential customers and check your own guesses with a keyword tool. By definition, a keyword tool is a program that helps with keyword research. According to GRADINMATH, the best-known keyword tool is definitely the Google Keyword Planner. However, the Google Keyword…

You can use meta tags to convey information about your website to a search engine. The meta tags can be found in the header of an HTML document and are not visible to visitors to your website. They can contain information such as content, publisher, author, and copyright. A comprehensive definition of meta tags as well as numerous examples can be found in the following article. Meaning of meta tags…

Under M obile marketing refers to all measures of marketing that a representation in the mobile online area targeted. This can be responsive websites for tablets and smartphones . But apps or special adjustments in the area of messaging – such as push notifications or SMS, are also part of this discipline. What are the advantages of mobile marketing? In contrast to static offline campaigns, you are extremely flexible in…

There are four basic options for adapting a website for mobile devices such as smartphones or tablets. Responsive design is probably the most popular and widespread solution. In specific individual cases, however, another route may be more useful. Responsive web design According to ESHAOXING, the website is written in HTML or CSS code that automatically adapts to the screen size of the device. Google recommends this solution, because of its…

A mockup is a visualization option of the later real product or in the digital area of a website, shop or app. Such mock-up demonstration models are shown at trade fairs or in presentations that already have some functions or can be properly operated, but it is only a model or prototype not the original product. For larger products like mockups are also correspondingly smaller e used scale for illustrative…

If a link or a document is given the attribute rel = ”nofollow” or content = ”nofollow” (for entire documents), Google will not follow the link or the links on the document. This has an impact on the link juice. The attributes “follow” and “nofollow” were introduced by Google in 2005 to give webmasters the opportunity to better control the link juice. The following article provides the entire definition of…

What is OnPage Optimization? The term OnPage optimization is understood to mean the implementation of content, structural and technical measures on a website that are intended to result in this page achieving a better ranking in the search results. What does OnPage Optimization mean? Which optimization areas are there? An OnPage optimization, also called OnSite optimization, is carried out exclusively on the target website. The corresponding measures are divided into…

The Open Directory Project, also known as DMOZ, is a multilingual directory of websites. By its own account, DMOZ is the largest human-edited international web directory, with millions of entries in hundreds of thousands of categories. Editors (ODP editors) enter the websites manually in the directory. The ODP and its data are freely available to everyone. Development of the ODP According to PHONEJUST, the ODP was founded under the name…

Under Organic Listing are organic search results to understand by search engines. The organic search results list websites that have been recorded, rated and indexed by the search engine crawlers. The counterpart to the organic listing is the paid listing, which allocates paid ad spaces (Google Ads). The following definition of organic listing provides more detailed information. Differentiation from paid listing The extent to which organic and paid search results…