Fall in the Searches May be One Reason for Google to Bet Both on Google+

A report released this week by Shareaholic, a company specializing in analytical measurements on the Internet indicates that the traffic coming from search engines has fallen slightly in recent months, while the accesses generated from social networks more than doubled.

To make the measurements, the Shareaholic analyzed the more than 200,000 sites traffic during the months of November 2012 and November 2013. The company estimates that together these addresses received more than 250 million unique visits per month.
The company then tried to identify which hits came from the major search engines – Google, Yahoo, Bing, Ask and AOL – and which originated from social networks more accessible in North America: Facebook, Pinterest, Twitter, StumbleUpon and Reddit.
Throughout the study period, 200 thousand sites saw their traffic climb 110% from social networks. In contrast, originated in access seekers fell 6%, a number that seems irrelevant, but it is enough to indicate how user behavior is changing.
I can not say that there are fewer searches being carried out yet. The drop in traffic of the analyzed sites may have influence of other factors such as seasonal aspects or changes in classification of search engine systems. Google, for example, promoted severe changes in their algorithms in recent months that impacted on the placement of a page enormity.
On the other hand, the survey indicates that people are increasingly likely to accept suggestions for content – is what you do when you click on a link shared by a friend on Facebook or Twitter, for example.
Google knows this and this is probably one of the strongest reasons for the company to work so hard to make Google+ fall in popular taste – the market search is consolidated, but social networks tend to have an even greater impact in terms traffic in the coming months.
It is not hard to understand why: most people are accustomed to using just a browser, but accesses two or three social networks regularly and may also make room for more. The problem for the class of Mountain View is that Google+ is not among the top.
If people even tend to increasingly use social networks, as provided for Shareaholic, the time devoted to these services can make searches reduce this time significantly. For Google, so emplacar Google+ is not just a matter of conquering the market, but not to lose the space you already have.
 

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