Globo.com Ego Takes Air Trainee

About 20 thousand visitors per day. You can not deny: the site Ego Intern was a ratings success for what he intended to do. However, a year after entering the air, he seemingly disappeared without explanation to the audience that reveled in parodies of headlines published on a celebrity website. Well, our site found that the disappearance of the ego trainee is due to an extrajudicial notice sent by Globo.com, holder portal original Ego.
I talked to the creator of Ego Trainee of the circumstances that came close – at least temporarily – the humor site. Guilherme Sousa, 21 year – old who works in marketing in Florianopolis, explained that the extrajudicial notification was sent by the portal of the Globo UOL portal site partner Comma, within which the Ego Trainee existed on 27 April. On the same day the message was passed on to the team and the site was closed on Monday (30/4).
The Globo.com claims that “Ego” is a registered trademark of the Institute National Intellectual Property (INPI) and, because of this, could not be used by other companies. The portal Globo also explains, in a document submitted to the site team, the Ego Trainee would be committing the crime of unfair competition by using a brand that, to be quite similar to the original, you can create “confusion between products or establishments.”
Guilherme shown surprised by the arrival of the notification.
– The Globe was manifested after a year, despite knowing of the existence of parody. We never hide it. So we do not understand what happened and why only now the station decided to stop us from continuing with the Ego Intern. We never use profanity and our headlines were the most innocent possible.
According to the creator of the site, there is no intention to fight in justice. William says Globo.com has reason to criticize some aspects of the functioning of the Ego Intern. Since the name “Ego” is a trade mark of the portal, the owner of parody is studying the possibility to recreate the page with new name and new layout, but with the same goal as before.
There is a whole debate around what is parody and that is intellectual property. Certainly, Globo did not record the “Ego” brand by chance and wants to exploit it commercially.
Recently a parody that explored the newspaper Folha de São Paulo errors called failure of São Paulo went off the air also at the request of the legal journal body.
The Central Communication Globe informed us that the initiative “aimed to stop the commercial use without authorization of Ego content.”
 

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