Google Will use Knowledge Graph to Display Quick Descriptions of Sites in Searches

This week, Google began to include a small but interesting news on your engine search: description a little more detailed of the sites that appear in the results thanks to better use of information Knowledge Graph.

For those unaware, the Knowledge Graph is a dynamic database that began to be officially used by the company in 2012. The initial goal was to allow the user to obtain certain information without having to leave the results pages, but the base also serves several other services, including Google Now.
In this implementation in particular, the idea is that user can quickly know which institution or person, as the context, is behind certain page before actually access it. All you need to do is click on the site name that appears next to your address. The description will appear in a small window below.
With the feature, Google hopes to help users find more reliable information. When doing a search on a historical fact, for example, it is quite likely that the site history of a university department to provide more accurate data.
It is possible that the feature also helps the user to escape from dangerous pages when searching for routinely explored themes for the spread of malware.
The release of the new is being done gradually, only cover the searches done on desktops (at least initially) and will not work for each and every site. In the official statement, Bart Niechwiej, Google software engineer, explains that these descriptions arise when notoriously recognized pages appear in the results or when the mechanism to understand that the information may be useful to the user.
Ah, yes: the descriptions should also appear more frequently as the Knowledge Graph database increase.
 

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