Amazon has made a very special announcement today: one tablet of seven inches with a price of 59.99 euros. A simple model that wants to position itself within the affordable tablets. It wants to make a decent hardware, a display that looks good a priori with a trick: its price is so low because ads will be displayed when the device is suspended.
The online distribution giant knows it has to fight with many models who also want to put a dent in that curious niche of cheap tablets aimed for parents who do not want to give his children or for those who simply don’t want to spend much money in that price range. Here’s a comparison with the most relevant models below 100 euro.
When Samsung launched its Galaxy Tab S2 gave a very strong data on the Spanish market: 3 out of four households already had a tablet. As you can see, a very crowded market also not having much rotation. Even with those, Amazon believes it has hollow and facing next Christmas could become a classic gift good, nice and cheap. Let’s look at the different opponents.
Face to face with the main tablets
Amazon Kindle Fire
ASUS MeMO PAD 7
Lenovo Tab 2 A7-10
Samsung Galaxy Tab 3 Lite
Energy Sistem Neo 2
|Size||191 x 115 x 10.6 mm||192 x 110 x 11 mm||189 x 105 x 9.3 mm||193.4 x 116.4 x 9.7 mm||191 x 110 x 11 mm|
|Weight||313 grams||286 grams||269 grams||310 grams||263 grams|
|Screen||7 inch||7 inch||7 inch||7 inch||7 inch|
|Resolution||1024 x 600 pixels||1024 x 600 pixels||1024 x 600 pixels||1024 x 600 pixels||1024 x 600 pixels|
|Processor||Quad-Core 1, 3 GHz||Intel Atom Z3745||Mediatek MT8382M||Marvell PXA986||Quad-Core 1.3 GHz|
|ROM||8GB||8 / 16GB||8GB||8GB||8GB|
|Battery||Up to 7 hours of mixed use||Up to 9 hours of mixed use||3.450 mAh||3600 mAh||2800 mAh|
|Camera||2 megapixels / VGA||5 megapixel / 2 megapixel||VGA / without front camera||2 megapixel / without front camera||Rear camera and front (without specifications)|
|Software||Android with 5 FireOS||4.4.2 Android with ZenUI||Android 4.4||Android 4.2||Android 5.0|
|Connectivity||WiFi 802.11 b/g /, Bluetooth 4.0 LTE||WiFi 802.11 b/g /, Bluetooth 4.0 LTE||WiFi 802.11 b/g /, Bluetooth 4.0 LTE||WiFi 802.11 b/g /, Bluetooth 4.0 LTE||WiFi 802.11 b/g /, Bluetooth 4.0 LTE|
|Price||59.99 euros (74.99 without ads)||92,94 euros||80,57 euros||99,75 euros||74,90 EUR|
If we look at the data, we see that there are very little difference between a few models and others: same resolution, configuration of identical RAM, similar batteries… Input range leaves very little room at the manufacturer and the end, as you can see, the big difference is in the price.
Must be taken into account that all models of the table with the exception of the Amazon and Energy Sistem they are quite old: 2013 or 2014. Yes, this year there have been new models but we wanted to focus the comparison on two very specific variables: 7 inch size and less than 100 euro price.
To be a bit more recent, tablets of Amazon and Energy Sistem depart with some advantage. In fact, the model of the Spanish company is the only one that plant him face price since it is the only one that is close to the 75 euros, price of the Kindle Fire if we opt for the model without ads.
All carry Google Play with the exception of Amazon. The Android user for this is an advantage since you are familiar with Google services and probably you have already invested much time and money in different applications. With Kindle and its FireOS we will be start again with some things: get used to not having Maps, Chrome, Hangouts and company as well as having to pay for apps which we already buy.
Today the catalogue of FireOS does not have any particularly interesting exclusive app although in their favor they have offerings that make from time to time as well as the free app of the day and your next service: Underground.
In any case, it seems that the focus of the Fire Amazon Kindle is that we consume content; well in the form of advertising on screen suspension or with the new launcher and more handmade content recommendations. There also we are entering the dilemma of whether it is worthwhile or not pay those fifteen euros more by view ads.
Although Amazon makes it clear, albeit in brief form, on the tab of the product, we will see how many buyers of the tablet “they are surprised” when they see an ad when you turn off the screen. A priori it will function similar to the Kindle’s e-ink.
In summary: a pulse between Amazon and Energy Sistem where the first want to further enforce the asset’s price. We will see in our analysis what such this new tablet makes it but a priori seems to have a competitive advantage which should help you to become strong over the Christmas period. The question is would still remain a market for tablets?
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