This is how the Adblock Plus Wants to Help Pay for Content on the Internet

The internet content finance gained an unlikely aid: Adblock Plus. The ad blocker has partnered with Flattr on Tuesday (3) to allow users regularly contribute content producers. To monitor which pages you visit, the plugin can automatically distribute income among the contents that generate more engagement.
The Flattr is not exactly new: launched in 2010, the donations service allows you to fund your account an amount from 5 euros, which will be distributed to registered sites on the platform. These sites have a Flattr button, similar to Facebook or Twitter: just click on it to donate a portion of their money to the content producer.
With Flattr Plus, which will be integrated with Adblock Plus, the donation process is automated: the plugin analyzes your browsing and distributes donations according to the contents that have more engagement, not access – giving chance also to smaller sites. The algorithm takes into account factors such as the time spent and the scroll activity on the page.
According to TechCrunch, only registered websites in Flattr may receive payments, but who is not on the platform will have their donations saved until register the service.
Of course, the contributions are not compulsory, but the Adblock Plus seems quite optimistic: the goal is to reach $ 500 million in grants during the year 2017. Given the great popularity of Adblock Plus, which has had over 500 million downloads, the goal does not seem far from reality. The EYEO, the company behind the plugin, made up a “small investment” of undisclosed amount in Flattr.
The question is how will the distribution of revenue for content producers. The model is very similar to Spotify: the money of the subscribers is divided among all artists, but how many are on the platform, constantly see someone complaining of low values. Considering the huge amount of pages we access every day, the Flattr Plus should not be very different – yet it is a recipe that sites simply do not have.
In the testing phase, the Flattr Plus should be publicly released until the end of the year.
 

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