This course taught how business value is generated by using a strategic management model to diagnose current business scenarios and how decisions are made in such situations. The management strategy scenarios learned were all discussed using practical examples. The course included topics on the formulation and implementation of specific strategies and the analysis of management tools that contribute to the creation of sustainable competitive advantages. In order to consistently create an understanding of the application of the content, there was a project over the course of the semester in which a selected company (Daimler AG) was examined for its specific strategies and analytical approaches.
This course dealt with the effective management of supply chain operations. The content included the design of planning processes, which are composed over several levels with different goals and horizons. Since I had already attended the Production and Logistics course in Germany, a lot of the content overlapped with the lectures there. The aim of the course was to use appropriate supply chain actions to achieve maximum efficiency in the processes, which is based on the redesign of processes, the proper management of resources and the use of various technologies. In this course, there was also a project work throughout the semester in which the Walmart company was examined for its specific supply chain and logistics strategies.
Advanced Marketing Management
According to the university, advanced marketing management was a master’s degree-Lecture and was a concept of both theoretical and practical course. In total, there were only three other Peruvian students in the course with me, which made the working atmosphere very pleasant. We were made familiar with a variety of marketing strategies that were derived from the individual elements of the marketing mix. The aspects dealt with national and international concepts of the marketing environment and conceptual framework conditions, such as product, price, sales, sales promotion and integrated marketing communication strategies. As in all other courses, a project had to be worked out individually by the end of the semester, which reflected all the concepts and learning content.
Strategic Marketing Planning
In the course we learned to design and apply strategic and operational marketing plans, both in a Peruvian and in an international context. The most important business and marketing concepts, tools and analysis diagrams had to be used to develop and plan the final project work. We learned the concepts from the book “Marketing Management” and weekly case studies. The analysis of the environment and the competition were the starting points for the development of business strategies and in particular of segmentation and positioning strategies, the main characteristics of strategic marketing. The analyzed case studies had to be presented in the form of a PowerPoint presentation every Monday. In addition, there was a test on selected chapters of the textbook every Wednesday. At the end of the course, in teamwork with other students, we developed specific strategies and tactics for each individual component of the marketing mix. In contrast to the other courses, there was no midterm or final exam in this one, the final grade was made up of the weekly presentations and tests, as well as the final group work.
All courses were very mixed and consisted of both Peruvian and international students. The Advanced Marketing Management course, for example, consisted of just four students, other courses such as International Operations were in greater demand and consisted of up to 30 students.
Stay in Peru
During the stay, especially on long weekends, there was the opportunity to travel to Peru. On the one hand there were quite cheap domestic flights, on the other hand very cheap companies (for example Cruz del Sur), which travel almost every corner of the country with coaches. On the second weekend, the area around the small Andean village of Marcahuasi was explored at almost 4,000 meters on a two-day hiking tour. Especially with such extremely rapid climbs, altitude sickness is not to be trifled with and you should always drink enough and have medicine with you as a precaution.
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Another excursion was to the city built by the Incas in the Andes, Machu Picchu, one of the seven wonders of the world. If you have the opportunity to travel to Peru, an absolute highlight! On the way to this holy place, the surrounding sacred valley, as well as the places Urubamba, Olantaytambo and the Salineras de Maras were visited.
Due to the diversity of the country, another 3-day excursion was made to Iquitos. The city is located in the middle of the Amazon region in northern Peru. Starting with exotic plants and fruits to gifitge spiders and snakes to sloths, caimans and countless birds, there was a huge variety of species to see.
In summary, I can only give an absolute recommendation for a stay abroad during the theory semester. Everyone has to decide for themselves which country they want to get to know better, but Peru is one hundred percent recommendable due to its diversity. From the Amazon to desert landscapes in Ica and glaciers in the Andes at over 5,000 meters above sea level, you can find everything here. The Universidad San Ignacio de Loyola was a good university with very supportive and interested Peruvian fellow students despite the one or the other discrepancy in agreements and a more commercially oriented way of thinking.