If your website has been deleted from the search engine index, you have the option of requesting it to be reinstated. This request for resumption is referred to as a Reconsideration Request or Reinclusion Request. Even if the first term is more up-to-date, both are often used synonymously. The application can be made via the Google Search Console.
Reasons for exclusion from the search engine index
According to BITTRANSLATORS, the most common reasons are serious violations of search engine guidelines. The punishment for violations is called a penalty. Possible causes are, for example:
– unnatural backlink structure, e.g. through numerous links from link farms or hard link texts
– poor quality content
– Keyword spam
– hidden content
The penalty can be done manually or automatically. Automatic means that the violations are recognized by the search engine algorithm (e.g. by the panda update, the penguin update or the phantom update). If you are penalized manually, you will receive a message via the Google Search Console that you have violated the quality guidelines of the search engines. You can only submit a Reconsideration Request if you have received a manual penalty.
Different areas of the website can be affected by the penalty, from the entire website to a few sub-pages and specific keywords. In the manual punishment notification, you will find a note and examples of what violations the punishment relates to.
What should you watch out for with a reconsideration request?
In contrast to the automatic penalty, the manual measure does not have an immediate effect. A drop in ranking or an exclusion from the index takes some time. You should still act as soon as possible, after all, Google has already “personally” noticed negative features in the on- page or off- page area of your site and is giving you a chance to correct your errors with the report.
1. Recognize the reasons for a manual punishment
First of all, however, you need to check exactly what caused the manual action. There are specific information about this in the Search Console.
2. Elimination and optimization of negative criteria
How precise these are depends on the violation. It is possible, for example, that the relevant URL is also given along with the reason. Only if you precisely identify the errors can you correct them completely and hope that the manual action will be taken back quickly.
3. Justify and send the reconsideration request
If you think you have eliminated all the reasons that led to the penalty, follow the instructions in Search Console under “Manual Actions”.
There you will also be asked to give reasons for the Reconsideration Request. A short description of what led to the exclusion from the index and how it happened is usually sufficient, e.g. unnatural link building by an external service provider. Then describe what you did to correct this violation.
4. In the event of rejection, renewed correction and reconsideration request
If your request for re-inclusion in the index is rejected, you have the option of correcting the error and making another reconsideration request. There are no restrictions on the frequency of applications, ie there is no maximum “number of attempts”. Nevertheless, you should try to eliminate the errors completely with the first correction so that the manual measure is canceled as soon as possible.
Further information: Instructions from Google on how to proceed with the application for re-inclusion in the SERPS
Matt Cutts: What should be included in a proper reconsideration request?
How long will it take to resume?
The response from Google can take between a few days and several weeks and depends on the scope of the manual action and how many website operators have submitted an application in the same period of time. If it is a wave of penalties, e.g. massive violations due to unnatural incoming links, the processing will certainly take longer. However, there is no legal entitlement to resumption.