Keyword stuffing generally refers to the excessive use of keywords on a page with the aim of improving the ranking of the page for that keyword. This technique worked until around the beginning of 2000. With this tactic, it was often common to include keywords as “hidden text” on the page: Keywords were implemented in white on a white background. These were not visible to the user, but they were visible to a crawler. Nowadays, keyword stuffing is a method in black hat SEO that is no longer promising.
The massive insertion of keywords in a body text is also known as keyword stuffing . However, because keyword stuffing often means that a website can no longer make a meaningful statement, the content used is obsolete and the added value of the page is zero, recognized keyword stuffing is penalized by search engines. Because, according to the description of search engines, they want to offer results with added value.
When do search engines recognize keyword stuffing?
Here the search engine pulls especially the frequency of certain phrases to r ate. It also depends on the scope of the entire content. The total scope of the content is viewed in relation to the frequency of the keyword. The so-called keyword density is evaluated here. Much more important than this evaluation is the so-called WDF / IDF factor nowadays . This is not only considered, how often that keyword is present in this one content, but also in what proportion of this value is to other keywords that deal with the same subject. In addition, comparing within this formula, how often this keyword occurs within potential other pages. Here, too, the following applies: If the keyword occurs too often, Google threatens to penalize you.
What does Google say about keyword stuffing?
According to GRADPHYSICS, Google’s webmaster guidelines include a number of different criteria to make the quality of pages more measurable. Here you can also find information on the SPAM guidelines, which essentially also refer to keyword stuffing . Frequent use of a term is strongly discouraged, especially if this would reduce the added value of the website.
What does keyword stuffing mean for SEO? Why is Keyword Stuffing Detrimental to Ranking?
Is a search mach i ne such as Google Keyword – stuffing recognized, it means in the first place ranking and thus visibility loss. Content punished in this way will no longer be found.
Information presented in this way also sends negative signals to search engines in other ways. Website visitors who are presented with such text / content with keyword stuffing will quickly abandon their visit. Scroll depth, bounce rate and length of stay will be shown accordingly negative.
Which measures can help against keyword stuffing?
For the creation of website content there are now tools for checking the WDF * IDF values and other quality factors for the recognition and evaluation of content. Take advantage of this, to realize their WDF * IDF value, you remove any keywords or content, so as to obtain an appropriate positive rating. Make sure that the keywords of the crawlers in meta T ags, headings, captions, and Alt- T to be read ags.
Check, if they can integrate additional meaningful content. Look how often the keyword is present and whether further keywords and terms can be meaningfully incorporated into your content.
What SEO alternatives to keyword stuffing are there?
If you want to rank well with your page on a certain keyword, you should pay attention to a natural occurrence of the keywords in the texts. So it is quite normal to use a certain keyword more often in the title, in alt attributes, on the start page or in product descriptions. However, you shouldn’t overdo it – as long as the text is “natural”, i.e. if the keyword does not impair the flow of the reader, it is not called keyword stuffing.
Be sure to create natural content. Enrich your pages with lists, infographics and additional links. In this way you offer the visitor real added value and pick him up in his information need. An alternative are Hollist pages on suitable topics. Due to their size, these offer more opportunities to place keywords. But even this type of website must be oriented towards the information needs of the user.
They should also any kind of keyword stuffing in the form of meaningless m text in the color of the background and other blackhat methods urgently refrain since these are punished.